Growth Model Design // Supanote.ai

Growth Equation

Supanote's revenue growth can be broken down into four key components:

Revenue = f(acquisition, onboarding, EnR, monetization)

Component Key Metrics Primary Goal
Acquisition Visit-to-signup ratio Increase qualified traffic
Onboarding Signup-to-activation rate Drive first note creation
EnR DAU/MAU, retention rates Progress users through segments
Monetization Free-to-paid conversion Optimize ARPU

Component	Key Metrics	Primary Goal
Acquisition	Visit-to-signup ratio	Increase qualified traffic
Onboarding	Signup-to-activation rate	Drive first note creation
EnR	DAU/MAU, retention rates	Progress users through segments
Monetization	Free-to-paid conversion	Optimize ARPU

Note that for Supanote's stage (although we have PMF already but we aren't in early scaling stage either), we have to focus on % new user retention and % activation rate.

User Segments

User Type	Key Metrics
Casual Users	Logged in ≤ 3 times in the last 30 days. Created ≤ 2 notes, no integrations, minimal engagement.
Core Users	Logged in 4–10 times in the last 30 days. Regular note creation, some template usage, or basic collaboration.
Power Users	Logged in > 10 times in the last 30 days. Use advanced features (templates, integrations, collaboration).

Aspect	Casual Users	Core Users	Power Users
Login Frequency	Sporadic (monthly)	Regular (weekly)	Daily or multiple times per day
Note Usage	Simple notes, infrequent	Organized notes, frequent	Highly detailed and structured notes
Feature Adoption	Minimal, basic features	Moderate, templates/integrations	Extensive, advanced features
Collaboration	Rarely collaborate	Occasional collaboration	Frequent and active collaboration
Integrations	None	Exploring basic integrations	Fully integrated with workflow

Each user segment has distinct characteristics and behaviors:

Metric Casual Users Core Users Power Users
Monthly Logins ≤3 4-10 >10
Notes Created ≤2 3-10 >10
Features Used Basic notes only Templates & basic integrations Advanced features
Collaboration None Occasional Frequent

Metric	Casual Users	Core Users	Power Users
Monthly Logins	≤3	4-10	>10
Notes Created	≤2	3-10	>10
Features Used	Basic notes only	Templates & basic integrations	Advanced features
Collaboration	None	Occasional	Frequent

Key Questions by Area

Acquisition

Current channels effectiveness
Traffic quality by source
CAC by channel
Organic vs paid mix

Onboarding

Key areas to investigate:

First note creation success rate
Dictation accuracy metrics
Template discovery rate
Time to client addition

Engagement & Retention

Focus metrics:

Note creation frequency
Template usage patterns
Integration adoption rate
Collaboration frequency

Monetization

Priority questions:

Free-to-paid conversion drivers
Feature usage correlation with conversion
Pricing tier effectiveness
User segment LTV

Implementation Plan

PostHog Events Setup

Essential events to track:

User Actions
- Note creation
- Template usage
- Integration connections
- Client additions
User Properties
- Segment type
- Feature adoption level
- Activity frequency
- Collaboration patterns

Quick Wins

Near-term opportunities:

Area Action Expected Impact
Onboarding Streamline first note +20% activation
Templates Improve discovery +15% adoption
Integrations Simplify setup +10% connection rate

Area	Action	Expected Impact
Onboarding	Streamline first note	+20% activation
Templates	Improve discovery	+15% adoption
Integrations	Simplify setup	+10% connection rate

Growth Model Application

Focus on:

Activation Metrics
- First note creation
- Template usage
- % activation rate
Progression Metrics
- Casual to core conversion
- Core to power conversion
- Feature adoption velocity
- % new user retention

"Aha Moments" Framework

Critical user realizations:

Moment Trigger Impact
Dictation Accuracy First successful note Initial activation
Template Value Time saved Core user conversion
Integration Benefits Workflow automation Power user conversion

Moment	Trigger	Impact
Dictation Accuracy	First successful note	Initial activation
Template Value	Time saved	Core user conversion
Integration Benefits	Workflow automation	Power user conversion