Growth Equation

Supanote's revenue growth can be broken down into four key components:

Component
Key Metrics
Primary Goal
Acquisition
Visit-to-signup ratio
Increase qualified traffic
Onboarding
Signup-to-activation rate
Drive first note creation
EnR
DAU/MAU, retention rates
Progress users through segments
Monetization
Free-to-paid conversion
Optimize ARPU

User Segments

Each user segment has distinct characteristics and behaviors:

Metric
Casual Users
Core Users
Power Users
Monthly Logins
≤3
4-10
>10
Notes Created
≤2
3-10
>10
Features Used
Basic notes only
Templates & basic integrations
Advanced features
Collaboration
None
Occasional
Frequent

Key Questions by Area

Acquisition

• Current channels effectiveness
• Traffic quality by source
• CAC by channel
• Organic vs paid mix

Onboarding

Key areas to investigate:

• First note creation success rate
• Dictation accuracy metrics
• Template discovery rate
• Time to client addition

Engagement & Retention

Focus metrics:

• Note creation frequency
• Template usage patterns
• Integration adoption rate
• Collaboration frequency

Monetization

Priority questions:

• Free-to-paid conversion drivers
• Feature usage correlation with conversion
• Pricing tier effectiveness
• User segment LTV

Implementation Plan

PostHog Events Setup

Essential events to track:

1. User Actions
2. • Note creation
   • Template usage
   • Integration connections
   • Client additions
3. User Properties
4. • Segment type
   • Feature adoption level
   • Activity frequency
   • Collaboration patterns

Quick Wins

Near-term opportunities:

Area
Action
Expected Impact
Onboarding
Streamline first note
+20% activation
Templates
Improve discovery
+15% adoption
Integrations
Simplify setup
+10% connection rate

Growth Model Application

Focus on:

1. Activation Metrics
2. • First note creation
   • Template usage
   • % activation rate
3. Progression Metrics
4. • Casual to core conversion
   • Core to power conversion
   • Feature adoption velocity
   • % new user retention

"Aha Moments" Framework

Critical user realizations:

Moment
Trigger
Impact
Dictation Accuracy
First successful note
Initial activation
Template Value
Time saved
Core user conversion
Integration Benefits
Workflow automation
Power user conversion

Next Steps

Immediate priorities:

1. Set up PostHog tracking
2. Implement user segmentation
3. Launch onboarding improvements
4. Develop progression triggers

Medium-term focus:

1. Optimize monetization flows
2. Enhance template system
3. Improve collaboration features